The average product blog is loaded with fast flowing information that heads in the front door and out the back without even stopping for a high five. Because of this overload, relevant and important posts are buried just as quickly as the lame ones. The format also makes it difficult to do thorough side by side comparisons or full-on category reviews because they take so much time and that just doesn't work with a (nearly) daily schedule.
So anyway, the solution is TheSweetHome. In a way, it's the anti-product-blog. The articles over there are absolutely epic in scope and consist of what have to be the deepest product dives on the internet. The pieces are long, thorough, and very engaging (particularly considering how long and thorough they are). The site just launched a couple weeks ago and I've been part of the team of writers involved with the project. At this point, I've written two pieces (and a third is in the docket). Combined they've taken me about 100 hours of research and writing time. It's safe to say that it's a little different from blog posts that can be done in less than 30 minutes.
So far I've looked at cordless drills and home tool kits. Keep in mind that the audience is the average person and not the un-average gear-head like most of you reading this. While you're at the site, make sure to browse around a bit, there's some pretty fascinating pieces over there.
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Posted by Doug Mahoney at June 10, 2013 6:20 AM