November 11, 2010

Ridgid Job Site Radio with ShockMount Technology

ridgid_jobsite_radio.jpgAny video that begins with a warranty disclaimer stating that the tool will be shown in "abnormally abusive situations,' is one that we're going to watch. We're fully in favor of the current trend in which companies display their tools' toughness by beating on them in front of a camera, but what Ridgid does in this video goes above and beyond.

To say that they're bringing down the hurt on their new radio is like saying Charlie Sheen likes to have a beer every now and then. To say that they seem to be truly attempting to destroy the tool is far closer to the truth. The standard beat-the-tool video has kind of a contrived feel, like they're going most of the way, but backing off on the abuse when they know the tool might be at risk. Not this one. And Ridgid not only doesn't back off at that delicate point, they seem to accelerate.

The one fatal flaw in the video is that there is an editing cut after they throw the radio off the roof which is the only time the face of the tool sees any us cynical, but our BS detectors went bonkers at that one. Still, the cinder block bonanza is sublime.

Check it out...

(and thanks to Reader Thomas P. for the head's up)

Ridgid doesn't have any info at their site yet, but we found the radio at Home Depot for $150

Read More in: Cordless | Distractions | Lithium-Ion | Radios

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Posted by Doug Mahoney at November 11, 2010 5:00 AM
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