July 27, 2010

DieHard Torture Labs

It seems that in the tool world, 'viral marketing' means 'youtube video of someone trying to destroy your products.' This is fine with us. So far, we've seen some low-budget destruction and some high-budget destruction. The DieHard videos fall in the upper middle range; they've got some production values, but they lose all of the artsy hoo-haa of the Craftsman ones (DieHard and Craftsman are part of the same company). And because the DieHard videos feature a bullet going through a battery, a babe in a bikini, and Reggie Watts, we rank them at the top of the heap.

Bullet...

Bikini....


Reggie....

They're all worth checking out. The rest are here.

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Posted by Doug Mahoney at July 27, 2010 5:35 AM

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