DieHard Torture Labs

It seems that in the tool world, 'viral marketing' means 'youtube video of someone trying to destroy your products.' This is fine with us. So far, we've seen some low-budget destruction and some high-budget destruction. The DieHard videos fall in the upper middle range; they've got some production values, but they lose all of the artsy hoo-haa of the Craftsman ones (DieHard and Craftsman are part of the same company). And because the DieHard videos feature a bullet going through a battery, a babe in a bikini, and Reggie Watts, we rank them at the top of the heap.

Bullet...

Bikini....

Reggie....

They're all worth checking out. The rest are here.

Read More in: Distractions

Share this Article with others:

Related Articles:

• Fastest Chainsaw Evah - Jul 20, 2011
• Father's Day Winners Announced! Huzzah! - Jun 20, 2011
• Win a Roll of Channellock Tools from Tool Snob - Jun 06, 2011

Came straight to this page? Visit Tool Snob for all the latest news.