March 25, 2010

Northern Tool + Equipment Master Catalog Spring/Summer 2010

nt_e_catalog.jpgTool catalogs are pretty much entirely online now. All of the stores have their databases and their shopping cart icons and their category lists. This is fine if you're looking for a specific tool, but what the online catalogs will never do is recreate the act (or art?) of browsing. If we go to the online Northern Tool + Equipment catalog looking for a drill, we go to category-->power tools-->drills. Hooray, we found the drills and nothing else.

If, on the other hand, we pick up the NT+E master catalog (which just showed up last week) and look for drills, we find the 4 Outlet Faucet Adapter (might need that), then we stumble across the 7000 lb. Full-Rise Scissor Lift (looks cool, but can't afford it), then it's onto the 4' Peavey (been meaning to pick up one of those), and after that the High Performance Suspension Truck Seats (no need for that).

The point here is that we highly recommend getting a big, fat, varied tool catalog and just flipping through it. If you're looking online, you're only going to find what you're looking for and all the other interesting things will remain out of sight and out of mind.

The 591 page Northern Tool catalog is free and you can get one here.

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Posted by Doug Mahoney at March 25, 2010 5:00 AM
Recent Comments

just like the ol' Sears wish book, but for grownups

Posted by: Kevin at March 31, 2010 11:19 PM
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