October 27, 2009

Craftsman Labs

Tool companies are always cranking out micro sites. Here's one for our new 12-volt line...here's one for our new glass cutter...and another one for the glass cutting blades! We tend to like them because they're usually made with a little more pizazz and creativity than the company's corporate site. But as far as we know, until now, no one has ever made a micro site dedicated to the straight-up abuse of their tools.

Craftsman's new Craftsman Lab is just that. The site showcases a number of movies of these three dudes (Kenny, Matt, and Sam) unleashing all sorts of interesting mayhem on a wide variety of Craftsman tools. At the moment there are videos of them beating on a drill, a socket set, a hammer, a vacuum, a radio, and a tool box.

Without question, the best video is the one with the drill. The videos are shot in this really stylized Michael Bay kind of way, but that's all quickly forgotten once you see the guys attach a mannequin to a bike, duct tape a drill to its hand and launch it off a rooftop. It's great entertainment, there's no question about it.

They're pretty cool videos and worth a look. There's also a place where you can suggest a tool for their next test, as well as the testing method.

If you just want a taste, above is a trailer for the series. For more mannequin action, check out Craftsman Labs.

Read More in: Distractions

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Tool Snob for all the latest news.

Posted by Doug Mahoney at October 27, 2009 5:15 AM
Recent Comments

Post a comment

Remember personal info?

Please enter the letter "r" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.

Join the Mailing List Newsletter
Enter your Email

Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Reviews
Recent Comments
james sanders: Borrowed Wagner paint eater from brother in law, working good read more
Bryan: Can you get the older molded stud 4 sure I read more
kevin kirkpatrick: I had a green Poulan for 20 years and it read more
Gary Schultz: Thinking about the red wing 2218. Will be doing a read more
Walt: How much does the 80 Volt Kobalt weigh? read more
Site Navigation

Visit our other properties at Blogpire.com!


This weblog is licensed under a Creative Commons License.
All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy