July 20, 2009

Tool Snob Interviews Tools.com

tools_com.jpgThere's a new tool website in the mix. Tools.com recently launched a beta version and are aiming to become a one-stop online resource for the tool consumer. We sent a few questions over to Jim and Alex, the founders of the site and they were nice enough to take the time to answer them.

First, can you give us a brief description of Tools.com?
Tools.com aims to be the largest comparison engine dedicated solely to tools and hardware. We like to think of Tools.com as a great place to research a tool, buy a tool, or just browse and drool over tools.

What caused you to want to start the site?
We were approached by our partners to develop a customer-focused handyman's website to manage the enormous inventory of tools that are sold online.

Where do you see the site in five years?
We'd like not only to provide users with a powerful price comparison engine for tools but also evolve into a one-stop location for information, instructions, and content. For example, if you're building a deck, we'd like you to get all the tools, the plans, questions answered, and even the cold beer at the end of the day from Tools.com.

How on earth did you manage to score that URL?
There are two stories. One is that we won it on a riverboat poker game from Mr. Tools in the late 1890s. The second one is that our partners owned the domain name and approached us with it.

How do you see Tools.com as being different from other sites like ToolCritic and Tool-Rank (or even the comments section at Amazon) that are also in the process of generating review driven tool databases?
We see ourselves as larger and broader than Tool Critic and Tool-Rank, but more focused than Amazon. We think you'll see more differentiating factors as we build out the site.

We saw on the site that you guys are DIYers. Can you expand on that? What sort of projects do you guys tackle? Any horror stories?
I'm always tinkering around the house and drop what I'm doing to fix something when I think of it. I just put up two walls in my new apartment and completely neglected everything else in my life until the project was finished. As far as horror stories, ask Alex why he's not allowed to use an impact wrench.

What are some of your personal favorite tools?
Every time I use a Dremel, I think, this is all I would need on a desert island, but Josh always keeps a Leatherman in his pocket so you can decide.

If Tools.com was an animal, which one would it be and why?
A goat. Because their needs are so simple but they give so much - just like Tools.com. You know?

Check it out for yourself over at Tools.com. At this point they're interested in feedback, so if you have thoughts, they welcome your emails. Or if you want, you can tell us what you think of their site in the comments section of this post and at the end of the week, we'll pick a random comment and if it's yours, we'll send you one of the tools we've got kicking around the shop. So yeah, let us know what you think of tools.com and you might win a little something from Tool Snob.

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Posted by Doug Mahoney at July 20, 2009 5:30 AM
Recent Comments

The new tool site is a little too dry for me. I prefer the off the cuff commentary and language style of the Snob. Or it could have been the goat analogy. Ride Low.

Posted by: Low Rider at August 1, 2009 8:42 PM
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