Craftsman Wants Your Ideas
Correction 2: This is the first Innovation Showcase. Previously, Craftsman had invited inventors to submit ideas, but this is the first time that they're offerring the opportunity to come out to the Sears HQ and actually present them in person (which is much cooler). Sorry for representin' and then misrepresentin'.
Correction: This ain't the first Innovation Showcase. Thanks to ToolDork for the smackdown.
This year Craftsman is going to hold their first Innovation Showcase in which you, the average wood butcher will be able to present your tool ideas to them for possible marketing and inclusion into the Craftsman line. It's a great opportunity for all you inventors out there. The press release is as follows....
For more than 80 years, Craftsman has supplied customers with the most innovative tools on the market. For the first time, Craftsman is hosting a showcase where innovators can present their most unique product ideas for possible Craftsman merchandising.
Craftsman is looking for tool innovations in the hand tool, power tool, lawn & garden and tool storage categories. If you have an idea that you think will make the cut, send a brief description (100 words or less per product) that indicates which category your idea(s) falls into and the market need it fulfills, to the below email by July 13, 2009. Products do not need to be in finished form and you can submit as many as you like. All correspondence will be completely confidential.
If determined a good fit for Craftsman, you could be invited to register for the Showcase, where you will have 30 minutes to an hour to privately present the product(s) at Sears' headquarters in Hoffman Estates, IL to a panel of judges from the brand management, product development, and product management teams. Your product could be chosen to be put in development by Craftsman.
All participants are responsible for their own travel accommodations, shipping and/or transportation costs.
Submit product description to Louise Chang, Craftsman Innovation Showcase Coordinator, at email@example.com
More information on Craftsman Tools at Craftsman.com.
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Posted by Doug Mahoney at July 3, 2009 5:37 AM