Wall Street Journal: Mrs. Fix-it?
The Wall Street Journal has an interesting article by Kay Hymowitz about the rise of female DIYers.
Because tools marketed for women are more and more successful, but the number of women in the construction trades remains at a very low number, Hymowitz draws this conclusion:
No, the pink-hammer brigade is less interested in expanding career opportunities for women than in enlarging the traditional art of homemaking. Not so long ago, custom limited women's activities in that area to cleaning, sewing, cooking and perhaps a few crafts projects for those with extra time on their hands. Installing smoke alarms and reconfiguring a closet are simply an extension of the old domestic urge. That helps explain why single women are twice as likely to buy homes than single men, despite having considerably lower median incomes. According to Fannie Mae, the number of single female homeowners will soon almost double, to 31 million by 2010 from today's 17 million -- at least that was the prediction before the recent mortgage meltdown. It seems that you can take women out of the kitchen and nursery, but you can't take them out of the nest.
Read the article here.
One of the companies mentioned in the article, Barbara K, has a cool cordless drill that we looked at here.
Note: We applaud the young lady in the photo for wearing a hardhat, gloves, and safety glasses.
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Posted by Doug Mahoney at January 14, 2008 9:51 AM
I'm so glad I'm married to a woman who doesn't need a hammer to be pink in order to use it to pound nails.
I think the "You can do it...if you buy our special tools and videos!" attitude is a little bit patronizing.